Squiggle Tags Make your labels

Your child's drawing, on all their things

Take a photo of a drawing and we'll turn it into name labels for their lunchbox, drink bottle, clothes and shoes.

NZ$39 for 78 labels, with free shipping in New Zealand

Make your labels

See every label before you pay. No account needed.

A child's crayon drawing of an orange cat with a purple tummy and a red heart

How it works

  1. Take a photo of the drawing

    Any drawing on paper works best: crayon, felt pen or paint. Lay it flat in good light.

  2. Check the sticker

    We cut the drawing out as a sticker in 10 to 20 seconds. You see it before anything else happens.

  3. Add their name

    Choose the lettering and colour, and see all 78 labels just as they'll print.

No drawing handy? Pick one of our native characters, like the kiwi, tūī or pīwakawaka, or keep it simple with just their name.

What's in the pack: 78 labels

  • 4 large stickers 90 × 45 mm Lunchboxes and bags
  • 16 stickers 60 × 30 mm Drink bottles and containers
  • 20 mini stickers 30 × 13 mm Pencils, crayons and small things
  • 30 clothing tags 30 × 13 mm Jumpers, shirts and other clothes
  • 8 shoe labels 40 × 20 mm Inside each shoe

Every label has your child's name, with their drawing, one of our characters or no picture at all. Te reo Māori words are free to add.

All 78 labels laid out on sheets, each with the cat drawing and the name Aroha

Labels in te reo Māori

Put “Nā” above your child's name on their lunchbox, drink bottle and pencils, and “Nō” on their clothes and shoes, the way te reo says whose they are. Or go bilingual with “Nā · Belongs to”, or choose one of our characters from Aotearoa.

Or keep it simple

Prefer plain name labels? Choose just the name, in the lettering and colour you like. It's the same 78-label pack for the same NZ$39.

Make name labels

Our promises

Questions

What are the stickers made of?

Waterproof vinyl, made for lunchboxes, drink bottles and the other things that go to school.

What are the clothing tags for?

Every pack has 30 small name labels for clothes, like school jumpers, shirts and jackets.

How long does delivery take?

We usually post your labels within 2 working days of your order. NZ Post usually delivers in 2 to 5 working days, and shipping is free anywhere in New Zealand.

What happens to my child's drawing?

We only use your photo to make your labels, and we never use it in our own pictures or ads without asking you. We share it only with the companies that help us make your labels. Stability AI cuts the drawing out in the United States, and Amazon Web Services stores it in Sydney.

To keep bots out, Cloudflare checks each photo upload comes from a person. It looks at your browser and internet address, not your photo. Our privacy policy has the details.

What if my child has a long name?

That's fine. We make the name as big as each label allows, and you see every label before you order, so you'll know how they'll look.

What if I don't have a drawing?

Choose one of our characters instead: kiwi, tūī, pīwakawaka, kererū, ruru, hoiho, tuatara or wētā. Or choose just the name, with no picture.

Ready to make their labels?

Make your labels